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Full Shampoo

Full Shampoo

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When hair falls flat, you feel flat – which is why the brains and beauty experts behind Living Proof’s Full Shampoo, strove tirelessly to develop new and innovative technology, to create body and volume that lasts! Lack of volume is a direct consequence of super-smooth strands – without ‘texture’, the hairs lie limply on top of one another, and are determinedly resistant to styling, coaxing and cajoling; typically, without masses of (restrictive) product, fine hair ‘falls out’, which is why Living Proof decided to approach things differently. Unlike many volumising products – that either ‘glue’ hair into position, or strip it of oils so it’s stiff and untouchable – Full Shampoo relies on PBAE; a proprietary technology that mimics the look and feel of thicker hair, by depositing a flexible and virtually indestructible ‘web’ between strands. These thickening points are so durable, that the root-boosting benefits last for up to 5 x longer than more traditional volumising techniques, without compromising hair’s movement or lustre.
Product ID:
Bubbles Product Code: 13974488
Condition: New, packed / sealed
Sold by Cult Beauty

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