Thy browser is outdated

To experience all features of Bubbles please download any popular modern browser:

Why do I need an up-to-date browser?
  • Newer browsers protect you better against viruses and other threats
  • Every new browser generation improves speed and experience
  • Websites using new technology will be displayed more correctly

If you are on a computer that is maintained by an admin and you cannot install a new browser, ask your admin about it.

If you can't change your browser because of compatibility issues, think about installing a second browser for browsing and keep the old one for the compatibility.

The Persuaders

The Persuaders

Log in to earn Earn Smart Points it's great to shop & save money but better when you're rewarded with fantastic products of your choosing. earn smart points with every purchase & receive even more points for being a savvy shopper. Learn more about Smart Points
when you buy this product.


'A work of engaging pop philosophy and accessible social science [and] a boisterous dissection of the forces jellifying our minds' Sunday Times, Includes brand new material covering the US election and Brexit, Every day, many people will try to change your mind, but they won't reason with you. Instead, you'll be nudged, anchored, incentivised and manipulated in barely noticeable ways. It's a profound shift in the way we interact with one another. Philosopher James Garvey explores the hidden story of persuasion and the men and women in the business of changing our minds. From the covert PR used to start the first Gulf War to the neuromarketing of products to appeal to our unconscious minds, he reveals the dark arts practised by professional persuaders. How did we end up with a world where beliefs are mass-produced by lobbyists and PR firms? Could Google or Facebook swing elections? Are new kinds of persuasion making us less likely to live happy, decent lives in an open, peaceful world? Is it too late, or can we learn to listen to reason again? The Persuaders is a call to think again about how we think now.
Product ID:
Bubbles Product Code: 24036098
Condition: New, packed / sealed
Sold by Waterstones

Offers and Bargains in Books

Similar Products

Please type in your email. This is not a valid email.

Haven't found what you were looking for?

Take a look at our special Bargains and Vouchers

Offers and Bargains in Books


Sign up for Special Offers and earn 100 Smart Points!

No spam. Your personal details are never shared with third parties without your permission.

Stay notified about your favourites when prices or availability changes

Join Bubbles and we'll keep track of what matters to you.

Registration is free. We'll never desclose your details to third parties without your permission.

I already have an account